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From Brandrepublic.com

Sarah Michelle Gellar

Sci Fi pushes Gellar movie The Grudge with microsite

Tuesday 23 November 2004, by Webmaster

LONDON - The Sci Fi channel is to support the launch of United International Pictures’ supernatural thriller ’The Grudge’ with a specifically developed microsite, on-air activity and a themed weekend.

The bespoke microsite contains editorial and promotional information about the film, which stars ’Buffy’ actress Sarah Michelle Gellar and is a remake of a popular Japanese thriller.

There is also a viral email competition that shows mysterious footage of the Sci Fi office. Promotional trailers and behind-the-scenes footage support the movie.

The "Do you have a grudge?" themed weekend was developed by Sci Fi Brand Solutions and ZenithOptimedia and includes some of the best Japanse and Thai supernatural cinema, including the first back-to-back screening of ’The Ring’ trilogy.

Stephen Hunt, advertising director at UIP, said: "We like working with Sci Fi. As well as the obvious brand and audience synergies, it always provides a strong creative showcase for our movies."

Elizabeth Sheard, Sci Fi head of brand solutions, said: "We worked with UIP earlier this year on the release of the summer blockbuster ’Van Helsing’ and it is satisfying to see the relationship flourishing.

"This new themed weekend continues to enhance our reputation as a channel committed to delivering marketing solutions to big brand clients."