Seth Green

’Robot Chicken’ duo in Web reality experiment

Viewers get to decide every major decision for someone

"Robot Chicken" creators Seth Green and Matthew Senreich are launching an online reality experiment in which viewers decide every major decision a person makes for six weeks.

In "ControlTV," a twentysomething man is told what to wear, what to eat, where to work and who to date in real time by users online.

The high-concept premise has Green and Senreich partnering with Ford and Sprint Nextel as embedded advertisers (the protagonist will drive a 2011 Ford Fiesta, and a Sprint phone will be used in the program).

The show launches in the fall on the DBG Video Network.

"ControlTV places the audience in complete control of a show for the first time ever, and we are eager to learn what they will decide for our protagonist," Green said. "We are thrilled to partner with DBG, Ford and Sprint on this groundbreaking new form of entertainment."

Other producers include Richard Saperstein, former president of Dimension Films; "The Bachelor" director Ken Fuchs; commercial director Stephen Kessler; and interactive technology expert Craig Ullman.

"This show combines the voyeuristic pleasure of reality TV with the experience of control we get from video games," Saperstein said. "Plus, it’s all going to play out in real time. The concept takes interactivity to a whole new level, and we think it will be highly addictive."