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From The Engine Website :
"quote: orders exceeded the initial printing of over 100,000 copies!"
And here’s the thing. Printing numbers aren’t set until the order numbers are in. And no-one wants to sell out a print run inside 24 hours of release, so you look at the numbers and you set an overprint, an additional number of copies to satisfy re-order demand.
Lots and lots of books have been selling through their overprints like wildfire. More and more, in fact. And I can tell you that the (...)