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So many Star Trek fans have produced video tributes to the franchise, a Wikipedia page is devoted to listing the major works, broken down by genre (drama, parodies, trailers, etc.). The fans’ work has also spawned news coverage in major media outlets.
Meanwhile, over at harrypotterfanfiction.com, fans have posted over 48,000 (and counting) stories and podcasts based on J.K. Rowling’s series. The site claims over 40 million hits each month.
Yet "marketers don’t understand fandom or fannish (...)