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The best sci-fi TV series you’ve never seen has gone from cancellation to the big screen. Will a never-tried marketing strategy work for "Serenity"?
"HI, MY NAME IS JOSS WHEDON. Before we begin the special screening, I have a little story I want to tell you. It’s about a TV show called Firefly."
I’m sitting in a movie theater in Portland and along with 200 other fans, I’m staring at a 20-foot-tall projection of the bleary, peanut-shaped head of Joss Whedon—creator of Buffy the Vampire (...)