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As of early this morning, up to 3.3 million TiVo users may find a new menu item - "Meet the Crew of SERENITY" - which will play the full trailer for the film on their TV.
Selecting this menu item (which rotates on and off the bottom of the main menu with other ads, but is also available under the "Showcases & TV Guide" sub-menu) takes users to a dedicated SERENITY menu screen, prominently displaying poster art and the release date, along with a menu item to play the full trailer.
The (...)