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Can blogs turn a film into a blockbuster?
Joss Whedon, whose “Firefly” TV series didn’t last a season, convinced a studio to produce a feature-length motion picture based on the series when DVD sales went through the roof. Still, the band of sci-fi fans who scooped up the DVD represent a fraction of the audience necessary to make the movie profitable. Whedon, who had a long, successful run with his series “Buffy the Vampire Slayer” (after the original film he (...)