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Retailers rail over studio date switches
Traditional 90-day timeless shrinking
OCT. 21 ; There’s a developing din of dissent over studios’ increased inclination to make last-minute street date swaps, which is forcing some retailers to scrap advertising plans on expected titles and cobble together new strategies.
Ideally, stores want date confirmation 90 to 120 days before street date in order to fashion effective promotional campaigns. But Universal Studios Home Entertainment slotted The (...)