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Hollywood released four films in the past five weeks without offering advanced screenings, denying critics a chance to write potentially negative reviews.
It’s a ploy that one analyst calls a "stealth marketing trick."
Date Movie, a comedy from 20th Century Fox, is the most recent film to bypass critics. Trailers suggest it makes a virtue out of low-brow humour, but audiences were left to judge for themselves whether it’s funny.
"In the case of Date Movie, there were no critics’ screenings, (...)