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Other examples of how Hollywood has interacted - successfully and not-so successfully - with bloggers and online fans over the past decade:
The Blair Witch Project (1999): A Sundance Film Festival entry that became a mainstream sensation thanks to a website that made folks believe the eerie tale of three young filmmakers who go missing in the woods was real.
The Lord of the Rings (2002): Few directors are as fan-friendly as New Zealand’s Peter Jackson who addressed readers of the books (...)