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"Viral newspaper ads" is a guerilla marketing idea which combines a celebration of Serenity with promotion of the movie and Universal, with the fans themselves.
The idea is place a flurry of "viral" newspaper ads in newspapers, big and small, all across the country to mark September 30th, Serenity ’Versary. The thing that will make the difference to continuing the ’Verse is to increase our audience by recruiting new FF/S fans out there in the greater world. We need to reach out to people (...)