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WB Network Goes for Made-For-TV Movies Tue Jan 13, 6:03 PM ET Add Entertainment - Reuters to My Yahoo!
By Steve Gorman
LOS ANGELES (Reuters) - As it struggles to reverse a ratings decline in its target audience, the youth-oriented WB network is moving into an area the bigger broadcasters are shying away from — made-for-TV movies.
The 9-year-old network, owned by Time Warner Inc. and Tribune Co., on Tuesday announced the appointment of its first executive in charge of original (...)