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Befitting a television show about the dark art of advertising, Mad Men boasts irresistible surfaces, from the sharp suits and Good Housekeeping dresses to the fussy production design that lovingly recreates Madison Avenue in 1960. The show inhabits a world both seductive and sinister, but what sets it apart is the substance behind the shimmering exteriors. Mad Men creator Matthew Weiner imbues his ad men, suburban moms, and single gals with a depth more common to literature than television. (...)