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BSkyB has unveiled the biggest overhaul of the on-air look of flagship entertainment channel Sky One in its 20-year history, with idents featuring Lost star Naveen Andrews and Bones’ David Boreanaz.
Sky’s first use of on-screen talent in channel idents forms part of a radical rebrand of its entertainment services, based on the theme of "solids, liquids and particles".
The new on-air look, supported by five new themed promotional idents to push the channels, will go live at 6pm on August 31, (...)