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  • All singing, all social : How "Dr. Horrible" Web Series got its buzz

    21 August 2008, by Webmaster
    This summer a supervillain took over the Internet. His weapon of choice? Social marketing.
    The musical superhero spoof “Dr. Horrible’s Sing-Along Blog” debuted online in mid-July. It was a collaboration between “Buffy the Vampire Slayer” creator Joss Whedon, his brothers Zack and Jed, and Jed’s fiancee Maurissa Tancharoen. The team embarked on the venture during the writer’s strike and filmed it in six days on a low-six-figure budget.
    So what does a singing mad (...)

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