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When the Writers Guild of America strike stopped television production last autumn and winter, Hollywood writers and producers rushed to create new scripted series for the Web, often called webisodes for lack of a more artful term. The strategy seemed simple: Make money by going straight to the Internet.
Months later, they are realizing that producing Web content may be easy but profiting from it is hard. A small number of writers, producers and actors are making a living with webisodes, (...)