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LOS ANGELES (Hollywood Reporter) – Web site creation service Wetpaint has launched a measurement system that tracks fan interest in popular TV shows.
Billed as the first measurement tool of its kind, TV Fandex tracks the level of "fan engagement" of popular programs on Facebook, Twitter, Google, and Webpaint’s own network of 1.5 million user-created fan sites.
"It’s clear there is a fundamental decentralization under way in how consumers experience TV programing, but the measurement (...)