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Fox Digital Studios puts focus on brands
Using Director Joss Whedon as inspiration, News Corp. rebrands unit to incorporate more advertising into entertainment content.
The Microsoft-sponsored Family Guy special isn’t the only major piece of branded entertainment you’ll see from News Corp. in the coming months. Fox Atomic, News Corp.’s recently shuttered 2-year-old genre studio, is being rebranded to become Fox Digital Studios, a new unit that will focus heavily on branded programming. (...)