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There’s an old adage in business that says your best advertising is good word-of-mouth. Just imagine if your friendly local plumber was just so good at what he does that the neighbors got together and put up a website in his honor. Not only would the plumber probably be flattered to no end, he’d be absolutely giddy at all the business that would come his way as a result.
So how come it doesn’t work that way in Hollywood? Sure, studios are always looking to generate "buzz" for their next (...)