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LONDON - The Sci Fi channel is to support the launch of United International Pictures’ supernatural thriller ’The Grudge’ with a specifically developed microsite, on-air activity and a themed weekend.
The bespoke microsite contains editorial and promotional information about the film, which stars ’Buffy’ actress Sarah Michelle Gellar and is a remake of a popular Japanese thriller.
There is also a viral email competition that shows mysterious footage of the Sci Fi office. Promotional (...)