Saturday 16 September 2006, by Anonymous :

It really doesn’t matter how they spin it, the "real world" marketing in terms of the posters etc was fairly abysmal. I’m a die hard fan. The first time I saw the UK trailer, *I* was left puzzled by it. NOBODY heard of the movie. NOBODY remembers seeing it advertised. Very few people ever knew the name, and those that did had no idea what it was about or why it was worth the time and money. If the fans are telling you the ads and marketing are terrible - the people who *know* what they’re seeing - then what chance do the regular public have?

These comments are an anwser to this article : A Browncoat talks with Universal about Serenity’s Performance

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