Wednesday 25 October 2006, by DurangoKid :
Keep in mind that Universal did not contract with anyone to promote Serenity or related properties free of charge. They’re under no obligation to anyone for anything if there is no contract or proprietary right involved.
It’s interesting that people would so identify with Joss’ characters that they would assume in their minds a sort of cultural right to these properties like Santa Claus or the Easter bunny. There is some need in peoples lives that is seriously unmet. If a person needs an adventure or a cause, Google "peak oil". That ought to make any reasonable person into a Browncoat for real.
These comments are an anwser to this article : Universal Licensing LLC closing Serenity / Firefly fan shops