Wow, i highly disagree with those of you who say this is a Marketing ploy.
Clearly those of you do not know the character of Buffy, as you would think.
If you look at her past you will see that her track record shows when Buffy is hurting she turns to those that "love" her in that "special" way.
She is now living in a world where there are only girls with the same power she had, and was only meant to have. Buffy has always been a character who has felt alone regardless of the fact of how many people she has that care for her. With no other male ; besides xander and Andrew (who is (...)