20 October 2010, by Webmaster
Chiller takes a chill pill
Horror net looks to soften image in the manner of Syfy
Chiller is going under the rebranding knife.
The horror cable channel, which NBC Universal and DirecTV launched in early 2007, is getting a redesigned logo to go along with a new tagline, "Scary Good," and changes to its programming lineup.
The move comes more than a year after NBC U relaunched Sci-Fi as Syfy to broaden its viewership and target more than just fans of science fiction.
Chiller is looking to do (...)