When new comic books arrive in stores on April 17, retailers who ordered the latest issue of a Buffy comic will get a bonus : free copies of Issue No. 0 of Angel, a new series.
“We wanted to do something special with the launch of Angel,” Arune Singh, the vice president of marketing for Boom ! Studios, the publisher, said in an interview. The notion, he noted, became, “How do we do a Beyoncé album drop, but for comic book stores ?”
Keeping Angel under wraps was no easy (...)