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Chris Buchanan posts on Universal Wait & See Reaction about "Serenity" DVD Sales

Thursday 5 January 2006, by Webmaster

Happy 2006!

Unfortunately, I can’t really comment on the PTB’s reaction to the DVD release. Executives are notoriously tightlipped about DVD sales numbers for a variety of reasons. What I can tell you is that I’ve heard several great anecdotal reports from retail about strong DVD/PSP sales, as well as, the obvious success we’ve had on Amazon.

The important thing to remember is that there is no “magic” sequel number at this point. What we do on DVD will, hopefully, be a conversation starter. (E.g. “Would it be worthwhile to do a sequel, or a direct-to-DVD movie or a super special edition DVD, etc.? At what budget? Hmmmm, let me crunch the numbers and mull that over before my next 2007 budget meeting.”) In other words, it’s a wait and see situation, where the “wait” will be longer than we had hoped prior to the theatrical release.

Now, more than ever, keep flyin’!