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FireflyFirefly & Serenity in the 5 Awesome Cases of the Internet Owning Mainstream Media
Sunday 27 September 2009, by Webmaster
#5. The Internet Programs TV, Greenlights a Movie
Right at this very moment, you most likely have a device in your pocket that can show you your location from space, give you directions and reviews to your favorite restaurant, play a few rounds of virtual golf against a man in South Korea and stream whatever amateur fetish porn is currently floating your boat... and it can do all that within the next five minutes. And yet, most TV decision-making is based on Nielsen Ratings, which apparently consists of a small random sample of evil, inbred Nazis who rejoice in poisoning the zeitgeist with reality shows about fat people dancing for Brett Michaels’ anal virginity (or whatever). But when they canceled Family Guy, the Internet made its presence known and massive online petitions and email campaigns led to the resurrection of the show on two separate occasions. If you’re counting, that’s one more than Jesus Christ.
Then, in 2003, the Fox Network decided to cancel the most exciting new science fiction show in decades, Firefly.
Nerds suddenly felt like the entire world had turned upside down; it was like entering Jaynestown (that’s 14 Nerd Points! We’re going to level up into Geeks any minute now). Bespectacled women in brown trench-coats sobbed hysterically in the corners of darkened rooms, listening to "You Can’t Take the Sky From Me" on endless repeat. And really, nobody else cared. They were just nerds, right? They’re always whining about something. Ignore them, maybe throw them a Star Trek marathon or get a girl to talk to them or something; they’ll go away.
Pictured: Nerd not thinking about how much he misses Firefly.
But thanks to the word of mouth on the web, DVD sales skyrocketed; organized email campaigns flooded the networks and the show leapfrogged the entire medium of television, and became an actual big budget Hollywood movie. That’s like being fired from Burger King and then getting re-hired as official blowjob tester for Ice Cream Island.