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Greetings, all.
I was intrigued by some of the discussion of Serenity’s marketing in some threads here a few weeks ago, and, as always, interested in the discussions of new paradigms, economic and otherwise, which it demonstrated. I do a lot of work in media theory and reception studies, so I put on my academic hat, waved my credentials, and got Universal on the phone.
You may recall that I promised that if I got any solid information about Serenity’s performance, I’d relate it here. I am (...)