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Comic book stores are pretty good at keeping their regular customers coming back again and again. What they often aren’t as good at is bringing in new customers or turning first-time customers into regulars. In the past few years, the industry’s been trying to convert "civilians" into comics readers with initiatives like Free Comic Book Day, in addition to reaching out to creators and properties from outside the mainstream comics world. But what works to lure in and hook new comics readers, (...)