4 November 2003
Where have all the young men gone?
That’s what has TV network executives scratching their heads and pointing fingers at Nielsen Media Research, as they often do when numbers turn south.
There’s no question that the numbers are down: TV viewing among men ages 18 to 34 is off 7% this season, compared with typical shifts of 1% or 2%. The drop-off is even sharper among a notoriously fickle group of men 18 to 24, and teenage girls also are watching less TV, Nielsen reports, threatening millions (...)