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FireflyJoss Whedon about "Serenity" Movie opening - Message to the fans
Saturday 1 October 2005, by Webmaster
Well boys and girls and boys dressed as girls and girls dressed as Kaylee, the time is almost upon us. This Friday we take that old rust-bucket out of the shipyard and see if she can breach atmo. It’s been a long (to paraphrase a band I like) strange trip, and it’ll be nice finally to show everybody what it is we’ve been tinkering with all this time. You already know you have my thanks, from the hardcore fans to the softcore... fans.... let me try that again. From the people manning the booths, buying DVD sets for their friends, getting banners seen everywhere on Australian TV, raffling artwork for ticketholders (Adam Hughes, take a bow), to the most casual fan who just wants to see the flick and won’t ever even read this. You guys are the fuel in the engine, the Fire in the Fly, the weird green stuff coming out of Serenity’s butt. (Hmmm. Forget that last one. I’m a little bit out of control here.)
Everyone needs something to keep them going. Mal has his ship. Zoe has her integrity. Jayne has Vera. And I’ve got you guys.
So what now? There have been so many posts about seeing it, seeing it again, the first weekend, the second weekend, being enthusiastic without being obnoxious (and yes, it IS hard to see over the pom-pom of a Jayne hat), buying tickets in advance, making a noise... I honestly wouldn’t know what to add. I can tell you this: the movie will play in about 2200 hundred theaters, which is a good number. Too many, and you get empty theaters with no energy — not enough, and you get, well, not enough. It may be hard to find in some areas but it’ll be out there. Leave no multiplex unturned! This is going to be a ground war, peeps — we have to hold the valley for a long while. However it opens, it needs to HOLD. Instead of the Alliance we’ll be fighting viewer apathy, fear of something new, the urge to wait for DVD, and Jessica Alba in a bikini. (Although I have it on good authority that she spends 90% of the film in a huge wooly parka. Make sure that gets out.)
The day this puppy opens, I’ll be seeing it with my family (don’t worry, there’s a lot of them, and they’re all paying) and then I’m off to Europe to learn the word ’Browncoats’ in nine different languages — ’cause like I said, it’s all about holding. I’ll never be far from a computer, though, so I can check in with y’all. Thanks for every damn thing.
And remember, amidst all the urgency to make this an event, all the work and the worry, to take two hours and just enjoy yourself. That is, after all, what all this fighting’s about.