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Just flipped open this week’s EW and it opened to a 1-page article about the marketing tactics behind Serenity. It’s an interesting piece - lots of adulation for the power of fans and some encouraging words from Hollywood folks. The Universal marketing president talks about the marketing tactics and says the efforts with Serenity have "put the film on people’s radar." Here’s an excerpt from the end: "Better yet, many in Hollywood believe Universal has put Serenity in position to be a hit. (...)