Susanne Daniels (former WB entertainment president) - "Buffy" TV Series - She talks about the lost of Buffy

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EM : In the book you point out that losing Buffy the Vampire Slayer to UPN was very painful for you.

SD : It was one of the nails in the coffin in terms of my leaving. I fought against it. For me, letting Buffy go meant diluting our brand. Once UPN could attach itself to that show, which was everything The WB stood for, it was over. I couldn’t live with my “enemy,” which is how I saw them, having that show. It was early 2001 that we let the show go. I left in June 2001. I resigned as president of entertainment. I officially became a consultant. I still had an office at The WB. I had a two-year consulting deal.

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